Ask any successful business owner, and they will tell you that finding success can often be nearly impossible without a high-quality marketing campaign. These days, marketing is the most important thing you can do for your business, as competition continues to increase amongst businesses in all fields. The marketing industry, however, has seen an immense amount of change over the course of the last decade, particularly in the last few years. No longer are more traditional marketing techniques like print, radio and television advertising considered to be the best way to market a business. Instead, the industry has turned to the internet as the next generation of marketing.

Even though the internet has taken precedent as of late in the marketing industry, the fact remains that the best way to market a business is to utilize a variety of different techniques, a process often known as “mixed mode marketing.” The concept of mixed mode marketing is to create a strategic plan that encapsulates a variety of different marketing techniques, rather than focusing on any one in particular. For instance, instead of focusing all of your marketing budget on a television advertising campaign, the preferred method would be to spread that money around, incorporating different techniques such as public relations, print mail, and online lead generation followed by direct sales calls into one cohesive strategic plan.

The new age of media has changed the way mixed mode marketing is done in a variety of ways. The internet has superseded other forms of media (especially print), and it is important for the marketer/business owner to follow the changing trends in marketing. After all, sticking with old, dying methods will only result in a giant waste of time and money. The more you can do to utilize the internet for lead generation, the better results you will get, and the more likely your sales calls will be productive.

So instead of allocating your entire marketing budget to a single technique, consider utilizing mixed mode marketing. After all, there’s no better way to get your business to where you want it than to formulate a strategic plan and follow through with it. The more you can embrace new media, the more success you will find in mixed mode marketing, The new age of media has changed the way mixed mode marketing is done in a variety of ways. The internet has superseded other forms of media (especially print), and it is important for the marketer/business owner to follow the changing trends in marketing. After all, sticking with old, dying methods will only result in a giant waste of time and money. The more you can do to utilize the internet for lead generation, the better results you will get, and the more likely your sales calls will be productive.

So instead of allocating your entire marketing budget to a single technique, consider utilizing mixed mode marketing. After all, there’s no better way to get your business to where you want it than to formulate a strategic plan and follow through with it. The more you can embrace new media, the more success you will find in mixed mode marketing.